July 2020 we’re all getting the hang of Zoom meetings

Thank you to everyone who attended the July 2020 breakfast and hope to see you all again in August.

Many businesses have offered extra help and support during the Coronavirus lockdown and you can find some of them here. If you want to find out more about some of our members do check out the Member Spotlights page. Bear in mind that we do one a month so there’s an ongoing list of people to add!

Our ten-minute slot for July 2020 was all about the Kindness Economy, ably explained by Stephen Moore, of Stephen Moore Marketing.

 

Is your business part of the Kindness Economy?

Although the idea of the Kindness Economy has been around for approximately three years now, it has recently achieved greater prominence thanks to the efforts of both Mary Portas and arguably to the growth of concerns for the environment.

Initially, said Stephen, it was about the buying habits of Generation Z (usually refers to those born in the mid-1990s – Ed).

Essentially, the Kindness Economy describes a broad range of behaviours around what people buy, how they shop and from whom they buy.

It can be seen in the “buy local” movement and in the move away from fast, disposable fashion, the efforts to avoid using plastic packaging and throw-away carrier bags to name just a few examples.

The key drivers of change within the Kindness Economy are about sharing and exchange.  Businesses that appear to be entirely profit-focused will gradually find themselves sidelined by Millennial and GenZ customers because these companies’ perceived values conflict with their own.

However, as Stephen explained the Kindness Economy is not just about stuff and how we buy it. It is also about how we behave towards people.

For a business, it is about how your business is seen by the public, from details like the manufacturing process, how its service is delivered, what makes its brand unique, how it communicates with its customers and about the company culture.

 

Future meetings

For the time being, meetings will be on the usual dates but via Zoom.  You will receive emails in advance to book and give you the log-in details and passwords. For both the breakfast and the coffee sessions, pre-booking is essential.

Chairman Allan is always happy to receive any suggestions for what members want to see the Chamber doing in the future. Please send your ideas (and your wish lists) to allan@millhousemedia.co.uk

 

Dates for your diary:

 August Coffee  August Breakfast
Online with Zoom Online with Zoom
Friday, August 7 Friday, August 21
10.00am 9.00am

For more information contact Keely Taylor

phone: 01449 770965 e-mail: secretary@stowmarketchamber.co.uk.

Anyone who has a story to publicise should contact marketing officer Alison Withers: alison@multimediareputations.com

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