August 2024 – How telemarketing can help your business
Even in the peak holiday season, the breakfasts at the Mix continue to attract networkers, with 20 attendees this month plus three online.
Guest speaker, Laura Morrison, of Your Telemarketing, explained how important marketing is for businesses.
Laura, who has been in sales and marketing for 35 years, set up her own company more than ten years ago, in 2011.
Having a marketing strategy, she said, is essential for generating new contacts.
A useful strategy to help find contacts is to save directories that you can use to gain new customers, but you have to be specific and update them regularly as 30% of them on average will age every year.
Another beneficial strategy, she said, is following up on emails and marketing campaigns. Direct mail is very undervalued at the moment, she said. She recommended using postcards for direct mail.
The return rate on email marketing is around 10% with a 2% contact rate.
Another useful tactic is to make sure you are doing something different from your competitors. One idea would be organising workshops or seminars which you can then use as leverage to sell more to them.
It is important to do your market research and check customer satisfaction by phoning customers and asking three or four questions.
Laura said she helps her team stay positive by employing them part-time, which helps with their energy levels and work-life balance.
Her final two pieces of advice were to absolutely never lie and, she added, that products are easier to sell than services.
For the Future
Anyone who needs to refresh their Member Spotlight or has not yet been featured in a Member Spotlight on the website please contact publicity officer Alison Withers: [email protected]
Chairman Colin Tapscott is always happy to receive any suggestions for what members want to see the Chamber doing in the future. Please send your ideas (and your wish lists) to [email protected]
Dates for your diary:
Please check the website in case of any last-minute changes.
| Coffee Morning | Chamber Breakfast |
| West View IT 5 Wharfside House Prentice Road Stowmarket IP14 1RD |
The Mix Stowmarket 127 Ipswich Street Stowmarket IP14 1BB or on Zoom |
| Friday, 6 September 2024 | Friday, 20 September 2024 |
| 10.00 am to noon | 7.15 am to 9.00 am |
Join us for Safari Networking hosted in collaboration with the Suffolk Chamber of Commerce.
We hope you will join us at The Mix for some light refreshments and networking, this in-person event is a fantastic way to make those all-important connections and expand your network.
Tuesday 24 September 2024, 9:30am – 11:30am
Venue: The Mix Stowmarket
You can book your place here.
For more information contact Keely Taylor by phone: 01449 770965 or e-mail: [email protected].
