August 2019 breakfast

Creative myth-busting from our guest speaker


Cate Caruth speaking at August 2019 Stowmarket Chamber BreakfastA full house despite peak holiday season gathered for our August 2019 Breakfast.  Not only for the reliably excellent breakfast but also to hear guest speaker Cate Caruth, of Creative Words explain some of the mistaken beliefs that are often held about marketing content.

Content, she said, is anything that adds value for your audience.

The first myth is that content has to appeal to everyone, which is not true, but it is essential to know your customers, as well as understanding your competitors, investors and staff.

The second misconception is to see value only in terms of money. Value can be about saving people time, giving them greater knowledge, and about experience.

The third myth, Cate said, is to assume that content is written. She added that content is anything that adds value for your audience, whether that is pictures, videos, animations, or networking.

Finally, there is an assumption that content must always be unique and original.  In fact, she said, while it is definitely not OK to steal other people’s articles, you can give a topic your own unique perspective.

Using the acronym CARES, she said ultimately that content should be clear, accurate, relevant, easy and simple.


Tell us what you want

Allan is happy to receive any suggestions for what members want to see the Chamber doing in the future. Please send your ideas (and your want lists) to


Dates for your diary:


September Coffee September Breakfast
Needham Market Football Club

Bloomfields, Quinton Rd, Needham Market, IP6 8DA

The Mix

Ipswich Street, Stowmarket

Friday, September 6

Friday, September 20

10.00am-12noonStarting at 6.45am

For more information contact Keely Taylor

phone: 01449 770965



Anyone who has a story to publicise should contact marketing officer Alison Withers:

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