January 2024 – New Year and a massive turnout for breakfast
Even more breakfasters this month and some timely tips for making your 60 seconds memorable from our guest speaker.
Cate Caruth, of Creative Words, tells us how to make an impact
Speaker Cate Caruth, of Creative Words, explained how to make the most of your 60 seconds and what’s the difference between that and an elevator pitch.
An elevator pitch, she said, is for a face-to-face, usually 1:1, conversation, so it is acceptable to talk about yourself and what you do. It needs to be engaging and contain about five or six sentences.
A 60-second networking pitch, on the other hand, should be all about your audience or potential customers.
It should focus on what people care about and show them what is in it for them if they use your business.
She outlined four ways to grab their attention:
- Teach them something;
- Meet a need;
- Community values, eg., struggling to write a blog;
- Make it fun.
Ways to do this include asking the audience to imagine something, telling a story, using props, asking a question and challenging their thinking.
Having made a connection and shown that you understand their needs they will want to know more and they are more likely to remember you if you give them your name and contact details at the end of your pitch.
You should end with a call to action, suggesting they take a leaflet or business card if applicable, come and have a chat or arrange a 1:1.
Above all, she said, elevator pitches and 60 seconds need to be fluent so you should practice beforehand.
For the future
Anyone who needs to refresh their Member Spotlight or has not yet been featured in a Member Spotlight on the website, please get in touch with publicity officer Alison Withers: [email protected]
Chairman Colin Tapscott is always happy to receive any suggestions for what members want to see the Chamber doing in the future. Please send your ideas (and your wish lists) to [email protected]
Dates for your diary:
Please check the website in case of any last-minute changes.
| Coffee Morning | Chamber Breakfast | |
| Osiers Cafe St Peter’s & St Mary’s Church Station Road West Stowmarket Stowmarket IP14 1ES |
The Mix Stowmarket 127 Ipswich Street Stowmarket IP14 1BB or on Zoom |
|
| Friday, 2 February 2024 | Friday, 16 February 2024 | |
| 10.00 am to noon | 7.15 am to 9.00 am |
For more information contact Keely Taylor
by phone: 01449 770965 or e-mail: [email protected].
