August 2022 – The secrets of selling successfully
For the holiday period, August 2022 was a busy event! After some networking, and the usual excellent Mix breakfast (for those who were there in person), Iain Kimber of Hard Graft Consultancy gave his tips for how to sell successfully.
After 30 years in sales and business development, which included growing companies up to £10 million, Iain took voluntary redundancy during the first lockdown of the pandemic.
The change meant he got his weekends back and a “much nicer way of life”.
It also meant he could use his expertise to help the many micro and small businesses that had fantastic products but no experience of selling.
Now he works for them part-time, short term or on contract until they are at a stage where they can take on their own sales staff.
Keys to Successful Selling
The key to successful selling, he said, is to listen, build relationships, tell the truth, do the research and make sure to talk the right language for the product.
You should spend a couple of hours on the prospect’s website and social media before talking to them.
“If there’s one takeaway it is to do it by building a relationship, being friendly and not pushy,” he said.
Fundraising Walk for SARS
Chairman Colin reminded everyone of the upcoming fundraising walk for SARS on Sunday, September 18.
For the future
Chairman Colin Tapscott is always happy to receive any suggestions for what members want to see the Chamber doing in the future.
Please send your ideas (and your wish lists) to [email protected].
Dates for your diary:
Please check the website in case of any last-minute changed
|September Coffee||September Breakfast|
|Face to Face at the Pallet Bar, Fox’s Yard, Stowmarket||The Mix, Stowmarket and Online via Zoom|
|Friday, September 2||Friday, September 16|
|10.00 am||7.00 am in person; 7.30 am on Zoom|
For more information contact Keely Taylor
phone: 01449 770965 e-mail: [email protected].
Anyone who has a story to publicize or you’re a Member who hasn’t yet been featured in a Member Spotlight on the website please contact publicity officer, Alison Withers: [email protected]